I build tools that save your business time and money.
Custom software for businesses that don't have (or need) a tech department. Websites that win local search, integrations that make your tools talk to each other, and AI automation that handles the busywork.
Stop wrestling with tools that weren't built for your business.
These are real costs. And they add up fast.
What HVAC and plumbing businesses pay for a single lead on Google
And if your website doesn't convert, that money's gone. Competitors who show up first get the call.
Of every order goes to DoorDash and Uber Eats
With hidden fees, the real cost can exceed 40% of your revenue. You do the cooking, they keep the margin.
Spent by your front desk on appointment calls and reminders alone
That's over 1,000 hours a year. Add intake paperwork and it's half your staff's time gone.
Spent on Mindbody over 3 years, and you still own nothing
Real-world costs run $200-$500/mo with fees and add-ons. You're renting your own business operations.
Also: Real Estate · Law Firms · Property Management
How It Works
From first conversation to going live. No mystery, no jargon.
We Talk
Tell me what's eating your time. No sales pitch.
I Scope It
Clear plan, priced to fit, within 2 days.
I Build It
You see progress every week, not silence.
You're Live
Plus 30 days of tuning included.
Who I Am
I'm Adam Reed. I've spent 20 years building software and leading engineering teams, including eight years at Atlassian, where I grew a security engineering group from 11 people to 95 and built internal systems that save over a thousand engineering hours a year. Most recently I ran DevOps for a 100-engineer company and cut its release cycle from two weeks to five days. I started Arclight because local businesses deserve that caliber of engineering, without the enterprise overhead and without agencies that disappear after launch. You work directly with me. No handoffs, no middlemen.
Let's Talk About Your Business
Pick whatever works for you. Fastest is a 15-minute intro call, no pitch, no prep.